I came across an interesting article on Geekwire today. In it, Kroger expresses that it is moving away from the AWS platform because of competitive concerns.
Kroger is a huge grocery store chain found in 34 of the 50 states in the US. I lived in Florida for the first 22 years of my life, which meant that “going to the grocery store” meant going to Publix. Books have been written about their unique philosophy
With Amazon recently purchasing Whole Foods, they are busy transforming the high end, fancy grocery store sometimes referred to as “Whole Paycheck” into a competitive cheaper grocery store. And also likely a different shopping experience (for a humorous read, check out “Surviving Whole Foods“) This means that Amazon is now competing in Kroger’s main business space, their “bread and butter”, if you’ll forgive the pun.
